Facebook Promotes Social E-Commerce
No one wants to go concerts or sports events alone.
So its not surprising that when Facebook users see that their friends are going to an event, they’re more likely to go too. What’s more surprising, perhaps, is how much more likely.
Facebook said Wednesday that every time a user posted on their news feed that they bought a ticket from TicketMaster, friends spent an additional $5.30 on TicketMaster (presumably for the same event). At Eventbrite, a social site for selling tickets to lesser known events, every link shared on Facebook generated $2.52 in ticket sales, Facebook said.
